Brand identity · Art direction · Graphic system
Fundació
Aymerich Casajuana
The concept
An identity designed to grow with people.
Fundació Aymerich Casajuana supports children and young people through education and opportunity. The identity turns that idea of support into a flexible, optimistic visual system designed to evolve.
A simple gesture becomes a language of shapes, symbols and colour that can adapt to different messages, audiences and formats.
Small forms, endless possibilities. One gesture becomes a visual language.
Visual system
Colour as a tool for expression.
A broad palette allows the tone to shift without losing recognition. The system can feel institutional, approachable, energetic or playful while keeping one consistent visual voice.
Application
An identity that adapts without losing its character.
Shapes work as containers, signs and gestures. Combined with photography and typography, they create recognisable messages without relying on a single composition.
Three pillars. One system that adapts without losing its identity.
Digital
From system to screen.
