Ohla Boutique Hotels
Applied identity
A refined, distinctive brand shaped by its relationship with the city.
Development of graphic pieces for Ohla Boutique Hotels, extending its visual universe across different moments of the brand experience.
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The identity extends beyond the hotel and accompanies every brand touchpoint.
The city as a thread
Editorial design, culture and place become part of the same visual language.
A flexible identity,
without losing its elegance.
The system adapts across editorial pieces, cultural activations and special applications while maintaining a recognisable visual direction.
AI image generation
Extending the visual world through image-making.
AI-assisted image generation developed as part of the brand’s visual exploration and art direction.
Ohla Boutique Hotels