Festa Major de Gràcia 2025
Winning visual identity for Festa Major de Gràcia — one of Barcelona’s most popular and deeply rooted festes del barri, where streets, neighbours and local traditions turn the neighbourhood into a collective celebration.
A visual identity born from Gràcia: its streets, its people and the unmistakable energy of a Barcelona festa major.
01 / VISUAL WORLD
A festival full of characters.
From poster to street: the identity expands through objects, signage and everyday moments.
02 / APPLICATIONS
The identity becomes part of the festa.
From graphic system to lived experience, the identity moves naturally through the streets and becomes part of the celebration itself.
03 / INFORMATION
Illustration meets orientation.
The visual language also adapts to maps and functional information without losing its festive personality.
