An identity born from the territory.
Una expedición en busca del oso más austral del mundo. La identidad reúne investigación, conservación y comunidad en un lenguaje visual crudo, orgánico y ligado al trabajo de campo.
Juco, the world’s southernmost bearThe landscape and the animal as a starting point.
Protecting biodiversityProtecting the ecosystem that makes its existence possible.
Indigenous communities’ rightsConservation understood alongside the communities who inhabit the territory.
The origin of the symbol
An imperfect, living mark.
The symbol takes the bear’s anatomy and forms and turns them into an irregular, textured mark. It avoids a polished representation, preserving the sense of discovery, matter and nature that defines the expedition.
Application
The expedition becomes a story.
Typography, field photography and the symbol come together across communication pieces, keeping one tone between research, adventure and conservation.